ITS GERMAN EXPANSION: A TALE OF TWO DECADES

Its German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its triumph seen in the United States. The corporation opened a wave of stores, aiming to seize market share. However, first years were marked by challenges. Consumers in Germany proved unresponsive to Walmart's business model, which differed significantly from est

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